A reverse drive by Hyundai Motor India

Hyundai Motor India Ltd (HMIL) recently organised India’s first of its kind i20 Reverse Revolution Drive in the city of Bengaluru. This was primarily done to highlight features of i20 like Rear Parking Camera with display in the cabin mirror, Reverse Parking with Sensors and Electro Chromic Mirror.

The activity was designed to drive around on a pre-decided imitation track, optimising the use of features like the Rear Parking Camera and Reverse Parking Sensors. The event gathered multiple entries into the social media contest and witnessed participation by over 300 shortlisted enthusiasts and Hyundai loyalists, who were accompanied by their families for the two-day end-to-end experience on May 17 and 18, 2014.

RakeshSrivastava, Sr. VP- Sales and Marketing, HMIL said, “Hyundai iGen i20 with its stylish looks, high performance and a host of unique features created a benchmark in the premium hatchback segment. We are extremely delighted to receive the overwhelming response for Reverse Revolution Drive. The initiative has helped us in creating a community of i20 customers that personifies the trendy, modern and premium aspects of Hyundai.  Reverse Drive is another occasion to show our commitment to become the life time partner of our customers and to be the most loved and trusted car manufacturer in India,” in a press release issued by the company.

The iGen i20 participants were shortlisted after a series of social media engagements that took place on Facebook. In addition to this, i20 customers were contacted through tele-calling and e-mailers to get their participation.

Source: HMIL